THINKPAD X1 'Heritage'
The Brief:
To launch Lenovo’s flagship ThinkPad for 2014, we were tasked with developing a suite of video assets to broaden the X1 Carbon ThinkPad’s consumer base and increase consideration.
The Work:
The challenge was to tell an honest story of what makes ThinkPad one of the most innovative notebooks on the market. We decided on David Hill - Vice President of Lenovo corporate identity and design. With 20 years at IBM, David led some of the most strategic design initiatives within the company. He talks us through some of the design themes behind ThinkPad and the new X1 Carbon design.