INTEROUTE 'GERBILS' 
Art director

Brief: 
To sell Interoute's streaming services to media companies

What we did: 
We sent this gerbil cage to various media companies like video game manufacturers and editing houses with a tag directing them to a microsite. The video below was streamed onto their desktop using Interoute steaming services. 

Results: 
10% response rate and 5,000 hits on the film - even though only 100 cages were sent out. 

Awards: 
Bronze Lion - Cannes Advertising Awards - Direct Mail
Gold - Design Week Awards - Direct Mail
Gold - B2B Awards - Best Interactive Advertising
Finalist - Marketing Design Awards - Direct Mail
Finalist - London Int Advertising Awards - Direct Mail